Microsoft to Gamers: “We are losing market share … Let’s make more costs!”

In the Twist, which is worthy of the Black Mirror episode, Microsoft announced price hiking in all Xbox consoles, accessories and games, but just announced that Xbox was dunk around the world by PlayStation.

Since May 1st, Xbox Series S and X consoles cost up to 27% more, and the cost of a one -character game is $ 80 in the holiday season. That’s right: Xbox is now playing a premium price game with second place in a two -horsepower race.

The number that can say, “Wait… what?”

• Xbox Series S (512GB): $ 299.99-> $ 379.99 (+27%)
• Xbox Series X: $ 499.99-> $ 599.99 (+20%)
• Series x Galaxy 2TB: $ 730 -PS5 PRO or more
• The controller also had fun.
• Standard controller: $ 60-> $ 65
• Elite Series 2: $ 130-> $ 150

And wait for it… The game is $ 80 until holidays. For the same pixel, there is no words “thank you for your loyalty”, such as hitting you with a $ 10 fee.

however… Why is Xbox doing this?!

Microsoft did not offer a reason, but there are three bosses as possible behind the curtains.

• Customs-import tariffs in the Trump era are biting again. But why is the United States four times harder than the UK?
• Hardware loss -Xbox console is often sold in losses. Perhaps Microsoft was tired of green bleeding.
• despair? The game pass does not grow quickly enough, the monopoly monopoly is falling behind, and the PlayStation is still deployed in global sales.

one side… Sony is cool

Sony did not raise the price. The PS5 Pro is still cheaper than the best Xbox of Microsoft. why? Sony is already winning because it doesn’t have to bend fake or hiking prices.

• PS5 sales surpassed Xbox up to 2: 1 in 2023.
• The first party lineup of PlayStation (Spider-Man 2, Who?)
• No game pass dependency = There is more space to breathe at the price

Same as Microsoft’s words.

“If we can’t beat them, I hope you claim more and no one will notice.”

Spoiler: We noticed.

What does this really mean?

This is a loyal Microsoft, as if Xbox continues to fall behind. I am a semi -consumer wrapped in a company PR silence. Because the product is better, it is not to pay more, but the only way to understand for shareholders.

Now we live in the following world:

• $ 730 xbox is real
• $ 80 xbox game is real
• In addition, the “budget -friendly” console brand is luxurious

Tl; Dr:

• Xbox dramatically increases prices such as console, controller and game.
• American gamers were the hardest (thanks, tariffs?)
• No clear upgrade or features have been added.
• Sony keeps the price steadily by surpassing Xbox in almost all metrics.